Michael J. Coad
Vice President, Sales & Marketing
Territory: Corporate Accounts and International Sales
Michael J. Coad serves as U.S. Battery’s Vice President, Sales & Marketing. He currently maintains an office in the Cleveland, Ohio area. All sales and customer service staff report directly to him and he has the responsibility of managing, negotiating and planning all sales activities for the company. Mike is a strong believer in maintaining industry contacts and is active in professional development. He enjoys attending industry conferences and seminars for networking opportunities, and to develop his leadership and instructional skills.
Prior to coming to work for U.S. Battery, his experience in the battery industry began 39 years ago as a battery route-truck salesman with New Castle Battery Manufacturing Company, where he eventually achieved the position of Vice President of Sales. During his career, he also held the position of National Sales Manager with Yuasa Battery Manufacturing’s Power Sports Division. Mike is celebrating his 15th year with U.S. Battery.