U.S. Battery Products Receive Bold New Labeling That Also Provides Product Information At-A-Glance

U.S. Battery Manufacturing has updated all of its products with bold, new labels that provide information customers need to easily pick the right battery for their application. “Our new battery labels were designed to be larger, bolder, and allow people to easily see the battery’s performance data and the specific applications they are designed for,” says Don Wallace, U.S. Battery CMO/Executive Vice President. “We asked many of our global distributors to provide some input into the label design. So in response, we have included a QR code for quick access to information on our website as well as application icons that are easy to see and recognize when the batteries are displayed on retailer product shelves. These changes will also address the new labeling standards that will be required in 2016.” The switch to the new battery labels will be a rolling change that will begin February 1, 2015. In a short amount of time, all U.S. Battery products will be shipped with the new labels, and will feature all the same internal components that provide the efficient battery design U.S. Battery customers have come to depend on. Manufactured in the U.S.A., U.S. Battery products feature XC2™ Diamond Plate Technology® to provide the highest initial capacity, highest rated capacity, and the ability to reach peak capacity in fewer cycles than any other battery in their class. For more information contact U.S. Battery Manufacturing, 1675 Sampson Ave. Corona, CA 92879. (800) 695-0945. Visit www.usbattery.com.

U.S. Battery Manufacturing Appoints New Regional Sales Manager For The Northeast, Midwest And Western Canada Regions

U.S. Battery Manufacturing has appointed Dwayne Porter as the company’s new Sales Manager in charge of distributor and dealer channels located in the Northeast, Midwest, and Western Canada regions. Porter replaces the position formerly held by Michael J. Coad, who was appointed to Director of Sales in November of 2014, and will help Porter transition into his new role. “Dwayne understands our product line and has driven our marketing campaigns over the past seven years. On that basis he is positioned to do a great job with all of the loyal U.S. business partners which have been placed under his new management. I’m sure they will especially appreciate and take advantage of the unique marketing skills Dwayne brings with him as well,” says Coad.

Porter has been in sales and marketing for over 20 years. Prior to joining U.S. Battery in 2007, he was a marketing consultant for the company before being hired to head up the global marketing program. This firsthand experience provides Porter with extensive knowledge of U.S. Battery products, manufacturing, procedures, and business culture. In his marketing position with the company, Porter has had the unique opportunity to work closely with global partners as well as the entire U.S. Battery sales team. This allowed him to develop a thorough understanding of the challenges that each face within the various markets that are being serviced. “This new position is a great change, and I’m very anxious to get started working directly with our customers in a new capacity,” says Porter. “I’ve worked with many of U.S. Battery’s dealers fulfilling their marketing needs and am excited to implement some new ideas and tactics that will help increase the sales of U.S. Battery products for them as well.”